Episode 8:
Creative Pico Murder — A Virtual Marketing Campaign

The Super Bowl has a halftime show, some magazines have a centerfold, so we may have some fun, too.

*****

It's midterm in development and with just two more weeks to go, the marketing department is going busy.
And this is what they came up with as an advert:

Attempting the style of advertisements in vintage computer magazines, pre-DTP:
Caslon and Akzidenz Grotesk, true bread fonts of the day. (Still a bit 1970-ish, but available in all sizes.) Of course we can't do with just two fonts, so there's also a touch of Univers, Extra Black Oblique and Extra Black Extended Oblique, because it's the 80s!
The top section would have come ready from a crafted printer, the rest would have been arranged at the light table. Mind the Letraset-type rub-on shading in the drawing. Cheesy.

The marketing guys want to schedule this for Datamation and Pico. I suggested Creative Computing, but they argued that the copy text was targeted purposely on business folks and audiences at Creative Computing may require a different approach. Anyway, can't wait for the box art …

;-)

— Stay tuned! —

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— This series is part of Retrochallenge 2016/01. —